The only time a financial value is put on intangible assets is when a business is either bought or sold. A company’s major asset may not be its premises or equipment, but its customer list and the quality of the relationships it has with those customers. Moreover, the brand is at the heart of reputation – attracting new customers and retaining existing ones.

Brand valuation is a major issue; successful brands are important company assets. Investing in a brand, to improve its image or positioning, may often yield better results than investing in other ways, like buying new equipment.

This is an area too important to be left to chance or guesswork. If you need to put a figure on the value of your brand, find an accountant who is an expert in this field.