Brand Architecture can be referred to as your company’s blueprint structure of different brands within your organization. It’s a hierarchy, a means of establishing relationships among your brands and sub-brands. Well-structured brand architecture is an essential aspect of the success of any business. As a leading branding agency in Dubai, we understand the importance of creating a solid brand architecture for your business to stay credible in the market. The performance of your brand has a lot to do with the architecture it is built upon.
Planning the hierarchy of your organization is a matter that needs so much attention as it’s detrimental in strengthening your brand portfolio. You will need to consider brand architecture if you rebrand your business, introduce a new product line, acquire a new business, or to analyze the current state of your endorsed brands.